Blog
Stories, insights, and updates from the journey.

Each post on this blog was crafted using the principles and collaborative process of Vegan Rise One with VR1 AI.
If you’re interested in understanding the what and why behind Vegan Rise One (VR1), we recommend exploring our four-part blog series. It introduces the core philosophy behind VR1 and our AI-powered assistant, VR1 AI — built to support storytelling, messaging, and strategic communication.
Start with the first post — A Path Forward for Vegan Messaging — and follow each one in order. A button linking to the next post is provided at the end of each article for easy navigation.
A Path Forward for Vegan Messaging
This post was inspired in part by Why Aren’t More People Vegan? by Jordi Casamitjana, published by Vegan FTA. While the framing, language, and conclusions here reflect the unique perspective of VR1 and its messaging strategy, his article helped spark the initial line...
Beyond Awareness: How Psychology and Storytelling Can Power the Rise of Vegan Advocacy
In my last post, I introduced the idea of the 3.5% Threshold of Transformation — the point, identified by political scientist Dr. Erica Chenoweth, at which sustained, nonviolent activism by just 3.5% of a population has been enough to spark lasting social change. For...
Words That Move: How AI Can Empower a New Generation of Vegan Advocates
We’ve all heard the phrase: “It’s not what you say — it’s how you say it.” But in the world of animal advocacy, it’s more than that. It’s how you say it, who you say it to, how it lands, and whether it moves them. Too often, passionate advocates pour their energy into...
Five Misconceptions About Using AI in Animal Advocacy — and Why We Can’t Afford to Get This Wrong
As AI continues to make its way into every corner of modern life, it’s also showing up in the advocacy space. And with that comes a wave of excitement — and skepticism. Some of the pushback is understandable. But much of it is based on outdated assumptions,...
From College to Cancer to Compassion: My Vegan Journey
I started college for the first time in 2013, at age 59. My original goal was to earn a two-year associate’s degree — but I fell in love with learning. I kept going, and seven years later, I was in graduate school, finishing coursework in media psychology and...