Over the past two years, I’ve been quietly rebuilding — rising through the mud, like the lotus, through one of the most transformational periods of my life.

After earning my PhD in media psychology during a major health challenge, I began laying the foundation for what has now become Vegan Rise One (VR1). VR1 is a training and strategy platform designed to empower animal advocates by using evidence-based storytelling, psychology, and emerging technology.

This is my season of bloom. And like the bee, I’m now ready to carry the message — for the animals, and to those ready to rise as more powerful advocates.

Welcome. This site shares that journey — and the insights, strategies, and tools that have emerged along the way. It’s an evolving space for exploring scalable, effective change for animals and those committed to standing with them.